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Creator-led marketing · Sydney, AU

Creator storiesAustralia shares.

We make Australian brands impossible to scroll past. Social media marketing and Instagram-first creator content — for restaurants, retail and the brands Australia loves.

Jeannie Chow in a white off-shoulder top, standing by sheer curtains in soft window light
Jeannie Chow, founder · EN / 中文
InstagramSocial media marketingUGCCreator collabsReelsCarouselsGifted & paidEN / 中文

Brands we’ve collaborated with

  • Amazon
  • BYD
  • Shein
  • Big W
  • Miniso
  • HelloFresh
  • Contiki
  • Sheridan
  • Nutella
  • Lancôme
  • Ferrero Rocher
  • Parker Pen
  • Essano
  • Dino Ranch
  • Kogan
  • FitFlop
  • Ribs & Burgers
Section 01: Services

What we do.

Four ways we help Australian businesses get seen, chosen and talked about — run end to end by people who make content themselves.

  • We match you with Sydney and Australian creators whose audiences already care about what you sell. Gifted, paid or UGC-only — we brief, negotiate, schedule and keep it all on-brand.

    • UGC
    • Gifted
    • Paid partnerships
    • Creator sourcing
    • Briefing
  • Your feed, looked after. We plan the content calendar, write captions that sound like you, post on schedule and keep your community engaged — so your page stays active while you run the business.

    • Content calendars
    • Captions & copy
    • Community management
    • Account setup
    • Bilingual EN / 中文
  • Reels, carousels and stories shot by creators who know what makes people stop. Made for the feed first, with formats you can reuse across every platform.

    • Product photography
    • Reels & UGC
    • Lifestyle & home styling
    • Food & dining
    • Family & kids
    • Travel & experience
  • One plan for your social channels, led by Instagram. We set the goal, pick the creators, run the calendar and report back in plain language on what worked and what's next.

    • Platform strategy
    • Launches
    • Calendars
    • Reporting
    • Always-on
  • A latte and a berry dessert on a tray beneath pink hydrangeas
  • A dinner setting with a white plate, blue-handled cutlery and a woven placemat
  • Sliced steak with rosemary on a wooden board
  • A bouclé armchair and side table by a sunlit window
  • Jeannie and a friend sharing burgers at a café counter
  • A berry-topped meringue tart on a festive table
  • A space-themed playdough kit with rockets and planets
  • A calm white bedroom with a botanical artwork above the bed
  • A boy playing with a wooden road set and toy cars by the window
  • A flat lay of crêpes with strawberries and cream beside a pan
  • A family sharing a meal at a sunny restaurant booth
  • Small hands shaping colourful playdough with rolling tools
Section 02: Platforms

Instagram first.
One plan.

Instagram is home base, and every platform has its own culture. We build for how people actually use it, so your brand feels native everywhere it shows up.

  1. 01 / 03

    Instagram

    Still the first place Australians check before they book a table or buy a gift. A great reel from the right creator does what a billboard can't: it gets saved, shared and sent to a friend.

    • Creator reels with collab posts on both profiles
    • Carousels that work as mini guides and get saved
    • Stories and highlights for launches and events
    A bottle of rosé, a poured glass and a bouquet of pink roses on a marble side table
  2. 02 / 03

    Short-form video

    Discovery happens in video. People find new places and products from creators they trust, and one honest reel can travel well beyond your suburb.

    • Native, creator-first videos — not repurposed ads
    • Trend-aware hooks in the first two seconds
    • Content you can boost as ads later
    A young boy peeking through a colourful arch of magnetic building tiles
  3. 03 / 03

    Beyond the feed

    Your customers don't live on one app. We adapt your content for the other platforms where your audience spends time, so your brand feels native wherever it shows up.

    • Content reworked for each platform's format
    • Bilingual EN / 中文 captions when your audience needs them
    • One calendar across every channel you use
    A red and pink sakura-themed gift set spread out with tea cups and sweets
Section 03: Work

Selected
collaborations.

The worlds we create in, and some of the brands we’ve created with. Ask us about the work behind each one.

Industries we create for

  • A grazing board of cured meats, cheeses, figs and grapes beside a glass of rosé01

    Restaurants & cafés

    New menus, venue launches, the dish everyone orders

  • Tweed slingback heels, perfume and jewellery styled on a bouclé chair02

    Retail & beauty

    Product drops, beauty edits, styled hauls

  • A white bouclé sofa beside a side table holding a vase of red roses03

    Home & living

    Styling, room reveals, everyday rituals

  • Two young brothers laughing together on garden pebbles beside a fairy door04

    Family & kids

    Toys, outings and real family moments

  • A family enjoying breakfast in bed in a hotel room05

    Travel & hospitality

    Stays, road trips and experiences

  • Jeannie and her toddler dining in front of a floral wall at an event06

    Events

    Openings, launches and brand days

Who we’ve created for

Also created with

  • Sheridan
  • Nutella
  • Lancôme
  • Ferrero Rocher
  • Parker Pen
  • Essano
  • Dino Ranch
  • Kogan
  • FitFlop
  • Ribs & Burgers
Section 04: Process

How it works

  1. Step 1: Discover

    We learn your business, your customers and what a win looks like. Then we pick the platforms that actually matter for you.

  2. Step 2: Match creators

    We shortlist creators whose audience, taste and tone fit your brand — people who'd genuinely love what you do.

  3. Step 3: Create & publish

    Clear briefs, considered content, posted on schedule. We handle approvals, rights and the details in between.

  4. Step 4: Measure & amplify

    We report what moved, keep what works and put more behind it. Good content gets a second life.

Jeannie Chow smiling, chin resting on her hand, in a black-and-white gingham top
Section 05: About the founder

Built by a creator,
for brands.

Larecluz.social was founded by Jeannie Chow — a NSW-based UGC and lifestyle creator, mama of two boys and, before all this, a makeup artist. Her feed is about romanticising the everyday, and more than 23K people follow along on Instagram.

She’s created with Amazon, BYD, Shein, Big W, Miniso, HelloFresh, Contiki and many more. She knows what a good brief looks like from the creator’s side, and what makes content feel real rather than rented.

She built Larecluz to connect brands with creators who genuinely love what they share — in English and 中文, on Instagram and wherever else your customers scroll.

Content pillars

  • Fashion & Beauty
  • Home & Interior
  • Eat & Sip
  • Travel
  • Family & Kids
Connecting creators with meaningful experiences.
The Larecluz.social promise
Instagram followers
23K
Brand collaborations
76+
Five-star reviews
45
Posts published
1.2K+
Section 06: FAQ

Good questions.

What brands usually ask before working with us. Anything else? Just ask.

What does Larecluz.social do?

Larecluz.social is a creator-led social media marketing agency in Sydney. We connect Australian businesses with creators whose audiences already care about what they sell, then manage the whole collaboration: creator sourcing, briefs, content production, posting and reporting. We also look after brands' own social media accounts.

Which social media platforms do you work on?

Instagram is our home base: reels, carousels, stories and collab posts. We also adapt content for the other platforms where your customers spend time, so one plan covers every channel you use.

Who is behind Larecluz.social?

Larecluz.social was founded by Jeannie Chow, a NSW-based UGC and lifestyle creator followed by more than 23K people on Instagram. She has created content with Amazon, BYD, Shein, Big W, Miniso, HelloFresh, Contiki and many more brands.

What kinds of businesses do you work with?

Restaurants and cafés, retail and beauty, home and living, family and kids brands, travel and hospitality, and event organisers. We work with local Sydney businesses as well as national and international brands selling in Australia.

Do you run gifted, paid or UGC-only collaborations?

All three. Gifted collaborations suit product launches and new venues, paid partnerships give you guaranteed posts on a creator's profile, and UGC-only content gives you creator-made videos and photos to post on your own channels or run as ads.

Can you create content in English and Chinese?

Yes. We work in English and 中文, so we can write captions and brief creators for Chinese-speaking audiences in Australia as well as English-speaking ones.

How do we get started?

Send us a message through the contact form or email info@larecluz.social. We reply within 2 business days, learn about your business and goals, then propose creators and a plan. From there we create, publish and report back on what worked.

Section 07: Contact

Let’s make
something people
actually share.

Tell us a little about your business and what you’d like to achieve. Prefer email? Write to us directly.

info@larecluz.social
Platforms you’re interested in

We reply within 2 business days.